{"id":1049994,"date":"2023-06-13T20:38:28","date_gmt":"2023-06-14T01:38:28","guid":{"rendered":"https:\/\/customers.ai\/?page_id=1049994"},"modified":"2025-02-25T18:09:51","modified_gmt":"2025-02-25T23:09:51","slug":"commercial-real-estate","status":"publish","type":"case_study","link":"https:\/\/customers.ai\/case-studies\/commercial-real-estate","title":{"rendered":"Commercial Real Estate"},"content":{"rendered":"\t\t
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Commercial Real Estate Company<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the first 60 days using Customers.ai\u2019s X-Ray tool, a Commercial Real Estate company generated $67k in revenue. They saw 60x ROI, reduced their customer acquisition cost by 93% and unlocked digital marketing attribution to in-person sales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Success Story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe commercial real estate company used X-Ray to reveal the contact information of anonymous website visitors and run targeted automations to engage leads.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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They also used the X-Ray data to attribute in-person sales to the online marketing campaign that generated them. This previously difficult-to-find information is an invaluable tool for improving future marketing efforts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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$67,000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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revenue generated<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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60x<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Return on investment<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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93%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Decrease in customer acquisition cost<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Their Goal<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Attribute In-Person Sales to Online Marketing Efforts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMost of the commercial real estate company\u2019s marketing efforts are online but most of their sales are in-person. This made learning which of their campaigns were most effective difficult. Their goal was to have their cake\u2013super-powerful digital marketing tools\u2013and eat it too\u2013learn where their in-person sales were coming from.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Their Solution<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prospecting Data & Automated Outreach Campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The commercial real estate company set Customers.ai\u2019s X-Ray tool on their website. It reported the contact information of anonymous visitors along with which pages they viewed and which link referred them.<\/p>\n\n

When a customer made an in-person purchase, they were able to cross reference that information with reports from Customers.ai to track which marketing campaign led to the sale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Their Success<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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They generated 4300 warm leads in 60 days.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On top of gaining invaluable insight into their marketing efforts, they had impressive success with Customers.ai\u2019s lead generation and Sales Outreach Automation tools.<\/p>

This reduced their customer acquisition cost from $245 to $23, a 93% decrease.<\/p>

These improvements amounted to $67k in LTV revenue and a 60x ROI on their Customers.ai costs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Tools Used<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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X-Ray Website Visitor Capture<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Signs of Life Detector<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Sales Outreach Automation<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In the first 60 days using Customers.ai\u2019s X-Ray tool, a Commercial Real Estate company generated $67k in LTV revenue. 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